Hello, I’m Jen

I’m a Product Designer connecting brand storytelling with UX strategy to craft intuitive experiences. Over the past 10 years, I’ve designed for some of Australia’s leading brands and also dedicated 5 years to building my own eCommerce business.

  • KttiPay Registration

    Redesigned KttiPay’s registration flow to boost activation and build user trust.

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  • KttiPay Notifications

    Turned scattered alerts into a cohesive communication system that increased user engagement.

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  • Rumi Brand Strategy

    Crafting a compelling brand narrative for an insights and discussion platform.

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  • Rumi Platform Design

    End-to-end product design, including UX and CX vision for a B2B SaaS platform.

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  • zenbody Website

    An eCommerce business I built from scratch which taught me about all things digital.

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  • Qantas Travel Kits

    A career highlight from my time in fashion, designing Business Class travel kits for Qantas.

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I’ve designed for start-ups, government and global brands.

  • Jen is a confident, quick-witted and strategic designer. She is naturally clear in the way she communicates and experienced in managing stakeholders. Her entrepreneurial thinking always brings new insights and perspectives.

    Jennie Kan, Senior UX/UI Designer @ Elephants Can Dance

  • Besides her technical prowess in bringing abstract concepts to life in an aesthetically pleasing, functional and user-friendly way, she has a wealth of knowledge surrounding branding and go-to-market strategies.

    Darcy Crump, Experience Designer @ Spangled Drongo

  • Jen's attention to detail is outstanding and she has impressed me with her incredible organisation and time management skills.

    Babs van Drent, Senior Designer @ Lorna Jane

Let’s work together